How to Track Competitors as a Startup Founder

Most founders say they track competitors. Few do it systematically. Here's how to build a competitive intelligence system that actually runs itself.

Most founders say they track competitors. Few actually do it systematically. It starts well, a shared Notion doc, a weekly Google Alert, and then it quietly dies when things get busy. Here's how to build a competitive intelligence system that actually runs itself. The problem isn't motivation, it's friction. Competitive intelligence done manually means: